The Best Way to Sell Your House.... Make It Easy for a Buyer's Agent (Part 1)

The real estate industry has gone through so many changes over the last 15 years. One of the most significant is the agent who really sells your home. Back in the day, before the internet was such a big part of business, you hired a listing agent to "sell" your home. Today, you hire a listing agent to market your property and act as your advisor but typically, it is actually a buyer's agent that is going to "sell" your home. In Red Deer in 2011, 88%* of the houses that were sold were NOT sold by the primary agent whose name was on the listing. So we can conclude from this that when you hire an agent to list your house, it is likely going to be a different agent that is going to bring you the buyer. In Central Alberta, buyers can "hire" a buyer's agent and it doesn't cost them anything because the seller is paying the commissions. This is one of the reasons why a buyer's agent has become so popular for buyers these days, there is no direct cost to the buyer.

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Agents with Attitude: Self-Regulation in Real Estate

"Such a pitty you conduct yourself this way such an embarrassment to our industry." I decided I would start this blog with a comment that was made by an agent in an email which just might peak your interest as I can imagine you are wondering how boring a blog on self-regulation in real estate might be. I think you might be pleasantly surprised at what this blog can teach you about the inside workings of my experiences in the real estate industry.

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Marketing Schemes used by Real Estate Agents: Disguised as an “Auction” or “Distress Sale”

There have been times that a colleague in my industry will embarrass me by doing some slimy sales technique and it makes me cringe. Since 2006, I have tried to build a reputation to shake some of the public's image that real estate agents are slimy salespeople. My goal was to show the consumer that some of us prefer to be educators and advisors and manage our businesses accordingly. But six years in and I am slapped in the face with something that is a giant step backward for our industry, something that can cause the consumer to label us as slimy salespeople again. The latest of these was a marketing scheme disguised as an auction or a distress sale. Here is how the story goes.

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Secretly Recorded: While Showing A For Sale By Owner Listing

I recently showed a for sale by owner property to some buyers I have been working with for a good 8 months now. About 10 minutes after I finished the showing, I received a call from the home owner, asking me if I had seen his security system in his house. I thought this was an odd question but indicated that I had not seen the equipment. The home owner quickly announced that his security system was recording the entire conversation I was having with my buyers in the house and he was extremely upset with me that I did not properly represent his house.

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Hiring an Agent

If there is one piece of advice that I could give to anyone looking to hire a real estate agent to list their home, it would be to NEVER choose the agent based on the price they give you, NEVER. I realize you need to get an opinion on price in order to make decisions so do your homework and interview 3 agents and see what they give you for numbers but don't choose the agent you are going to hire to sell your home based on the price they give you. In my opinion, this strategy is a naïve approach and could leave you more frustrated down the road because you hired based on price rather than expertise. In my opinion, there are three key factors you should make your decision on when hiring an agent, price is not one of them.

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The real estate listing information and related content displayed on this site is provided exclusively for consumers. personal, non-commercial use and, may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. This information and related content is deemed reliable but is not guaranteed accurate.

*Compared to a typical rate of 6% on the first $100,000 and 3% on the balance of the sale price, not applicable for agent or relocation referrals.
**$1,500 cash back on a property that sells over $250,000 and $1,000 for a property that sells under $250,000. Commission paid by seller must be 3% on the first $100,000 and 1.5% on the balance of the sale price. Not applicable for agent or relocation referrals. May be reduced or not applicable on for sale by owner properties.
***Includes transactions from the CARA MLS System.